Job Description

Essential Duties

As a part of the Sunrise team, supporting our Mission, Principles of Service and Core Values is a fundamental part of this job. Our foundational belief is the sacred value of human life. The unique responsibilities for this role include but are not limited to the essential functions listed as follows:

• Leads the Integrated Marketing Manager team (8 directs) to ensure appropriate field support for sales teams with responsibilities including:




• Develops, implements, and advances Sunrise’s multi-channel marketing strategy and brand development/positioning/messaging for Comp and New Development communities.


• Partners with regional Operations and Sales leaders in the development and execution of overall marketing campaigns and budgeting to achieve annual community and portfolio-level KPIs.


• Develops omnichannel hyperlocal, regional, and enterprise-level brand/marketing campaigns and customer acquisition programs.


• Collaborates with Marketing Automation and NSRC teams to develop customer journey mapping strategies designed to optimize renter journey and online conversions.


• Develops and oversees all New Development marketing campaigns, budgets, and vendor selection, and participates in the annual budget process in partnership with key ownership groups and Sales, Marketing and Operations leadership to ensure adequate allocation in alignment with KPIs.


• Oversees strategic marketing plans and execution for legacy communities under regional leaders. Mentors, guides, and develops IMM team members in the management of their individual portfolios.


• Leads efforts on all national campaigns in collaboration with other marketing leaders and key internal stakeholders to ensure alignment, execution, and performance-tracking.


• In alignment with key organizational goals and initiatives, develops marketing strategy briefs and annual/seasonal plans designed to meet marketing goals and KPIs, and reports regularly on progress against goals to various ownership groups and Sunrise leadership.


• Identifies customer and campaign performance insights to create marketing strategies and campaigns that engage communities, prospective residents, and families, and elevate Sunrise’s mission, brand, and products.


• Collaborates with digital marketing team on top of funnel campaign development and execution, digital experience, and brand implementation for SSL.com and community websites.


• Serves as a steward of Sunrise’s portfolio of brands, ensuring all channels execute content in alignment with brand vision and standards.


• Establishes collaborative relationships within Marketing, Communications and Customer Experience teams, with cross-functional leaders, and SMEs across Data and Analytics, Media, Creative, Social, IT, Sales, Operations, and Care.


• Partners with cross-functional leaders to identify and drive opportunity growth for brands, products, and key markets through strategic, multi-channel marketing plans.


• Effectively manages relationships with external marketing agencies, vendors, and partners.


• Identifies areas of opportunity for innovation and collaboration with and influences cross-functional teams and senior and executive-level leaders.


• Develops new ways of working and problem solving and implements new processes and tools for productivity.


• Designs and delivers marketing modules for the following internal training courses: Introduction to Marketing, ED Basics, Excellence in Sales, New Development: Master Class (Marketing Module).


• Maintains compliance in assigned required training as applicable to this role to ensure that Sunrise standards are always met.

Experience and Qualifications

• Bachelor’s degree, and experience in real estate or hospitality industry strongly preferred.


• At least 10 years of marketing experience.


• Experience leading high-performing omnichannel marketing and customer-acquisition teams.
• Excellent public speaking skills, including ability to effectively address any audience or constituent group as appropriate; includes capability to originate and/or organize concepts and other information for effective communication.


• Strong project management experience and/or qualifications including the ability to manage details through to completion and ensure project deadlines are met.


• Experience managing vendor and third-party relationships.


• Expert knowledge of digital marketing and online acquisition tactics and best practices.


• Creative thinker and thought leader focused on the big picture and a champion for continuous innovation.


• Optimistic collaborator, exceptionally detail oriented, quality driven, and able to effectively manage and prioritize multiple tasks.


• Strong initiative and ability to handle multiple projects/roles in an evolving environment both individually and within a team.


• Resilient, with the ability to work to deadlines and maintain high levels of professionalism while managing multiple demands.


• Strong problem-solving skills, including ability to effectively address any issue in collaboration with others as appropriate; ability to proactively identify and prevent potential problems.


• Ability to work collaboratively with Corporate Marketing and Communications team members to contribute to all team initiatives.


• Strong leader with the ability to inspire, motivate and grow high-performing teams and individuals.

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